The primary offering is something that you will want to be aware of as a stock investor. Here are the basics of the primary offering and how it can affect you as an investor.

The Primary Offering

The primary offering comes when a company decides to sell some of its equity in the form of stock. This is also known as an initial public offering, or IPO. In order to go through a primary offering, the company will have to register with the Securities and Exchange Commission (SEC). Most companies will hire investment banks in order to facilitate the primary offering into the market. The investment bank will try to stir up interest in the stock by marketing it to their valued investors.

Investment Impact

Many times, if you can get involved with a primary offering, you could stand to make a great return on your investment within a short period of time. If the primary offering is from what is considered a solid company, the price of the stock will often appreciate rapidly within a few days of being offered. Sometimes, investors will clamor to get their hands on the available stock. If you can purchase the stock, you can benefit from a limited supply of stock with substantial demand.

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