Co-branded credit cards carry the name of your business, or any business, in addition to the name of the credit card company. For example, a credit card may include the Southwest Airlines logo and a Visa logo. The card may also carry the logo of the card issuer, such as a bank, that is separate from the credit card company itself. When a purchaser uses the card, he or she receives incentives from the business with the co-brand. The goal of the card is to increase the business's visibility as well as increase spending in the business. 


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