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Online home listings have become quite popular in recent years. Buyers looking for that special home can see a variety of properties for sale in their area at the click of a mouse. They don't have to drive to every home listed in the newspaper to find just one that fits their needs and tastes. If you're thinking about selling your home, here are some advantages to advertising it on the Internet:
- Houses listed online gain greater exposure. Millions of people use the Internet every day. Some are looking for homes to buy while others may just be browsing, but the number of people that can see the property is virtually unlimited.
- An Internet listing gives the owner more space to describe their home, its features and other essential information. Because newspaper ads are so small, people often abbreviate their ads to the point that the information is undecipherable. Online, the whole story can be spelled out plainly with no misunderstandings. Additionally, buyers want to know more than the number of bedrooms and bathrooms. With an online listing, you can include such things as the square footage of the house, the lot size, heating and cooling information, appliances, address and location (such as nearby schools, parks shopping or theaters), the year of construction and much, much more. Anything that a buyer would want to know about your home can be included.
- In the description, you can play up the home's strengths. You don't have to just say that you have a fenced back yard; you can describe all the possibilities of what you can do there. The more activities you name, the bigger the yard will seem to the reader. In this way you encourage the buyer to create a mental picture of the home from your descriptions.
- An Internet listing allows you to upload photographs – lots and lots of photographs. Take pictures of the inside and outside of the home, as well as spotlighting the home’s proudest features. Use digital photo software to lighten dark photos and crop those that may include too much background. You can also upload a 360-degree tour. A virtual-tour company can film a tour of your home so that potential buyers can see various aspects of the property online.
- You can find free software online that will allow you to create flyers to advertise your home. For example, VFlyer.com offers a free service to upload flyers of homes for sale. Your flyer can be copied to Craiglist.org. VFlyer.com also publishes these flyers on other websites frequented by real estate professionals and those looking for homes.
- If you frequent the MySpace or YouTube social networking sites, consider using them to boost your home-marketing plan. You might consider making a video of your home and posting it here. Since these sites get tons of traffic you could get calls and hits to your Internet listing site. You also can create links on your site back to the videos you've uploaded.
Online home listings offer great exposure for sellers. Your listing is available to literally millions of eyes, and it's a sure bet that at least some of those will be serious buyers.
